Rebuilding the brand

Bormioli Rocco, the Italian-owned manufacturer of glass containers and tableware, is determined to regain its former strength and status. Chief Executive Officer Francesco De Bartolomeis told to Maria Teresa Sette how the brand is planning to reconstruct its commercial presence in Italy and abroad.

Continue reading on Packaging Europe Volume 5.1 2010

This entry was published on January 5, 2010 at 9:42 am. It’s filed under Business, English and tagged , . Bookmark the permalink. Follow any comments here with the RSS feed for this post.

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